Niche marketing

Been searching on Google to explore all the crazy ideas I have.

But sometimes it seems like all the niches have been taken. Like some game of marketing musical chairs, where I didn't hear the music till all the chairs were taken.

Difference between brand marketing and course marketing in universities

I was trying to explain how central marketing function works to two students today who had an assignment to increase numbers for a particular course.

I explained that at the centre we do generic, whole-of-institution, brand marketing and do not have the resources to market courses in a micro-segment way - although we recognise there is a role for course-specific marketing.

It's like marketing a country: We do the country marketing like Tourism Australia; the discipline specific marketing is like the state-led marketing (like Tourism Victoria); and the individual courses are like the small country towns in a region - Regional Tourism Boards, like Yarra Valley Tourism. You wouldn't expect a tourist in America to know where Bendigo is or why they should go there unless all the other marketing has done it's job.

(The exception would be those who have got some some huge natural attraction or special interest event I guess, like Uluru or the Olympics).

Stormy passage

When you're facing a stormy rite of passage from one bad situation to a future that's good, hang on and expect to be sea sick from time to time. Two things could happen: you'll get your sea legs and enjoy the journey or arrive on solid ground. Probably both.

Coffee: from my husband

Life is like my morning coffee: If you don't get the daily grind right, it can taste bitter.

The law of inverse whingeing

The more someone complains about what's bothering them, the less of a REAL problem it seems to be.